Protecting our brand
This page outlines how we protect the Gant name and heritage. Safeguarding our legacy ensures that every product and representation of our brand reflects the same quality, style, and integrity we have upheld since 1949, when Bernard Gantmacher founded Gant in New Haven, Connecticut.
Why it matters
Counterfeit products undermine the trust we have built in design and product quality, and disregard sustainability and fair labor standards. They also weaken our reputation and market strength.
Our commitment
We protect the Gant name and intellectual property through a dedicated team working with public authorities worldwide. We also ensure our products are sold only through authorized retailers, guaranteeing authenticity, responsible production, and consistent quality.
An authentic brand
Authenticity is at the heart of Gant. It means designing with care, honoring our heritage, and maintaining quality and excellence at every step, from concept to customer experience.